Saturday, February 5, 2011

Hindustan Motor’s

Hindustan MotorsHindustan Motors Ambassador


Come July, 2011, Hindustan Motors Limited will launch a small car in two variants, a Hatchback as well as a Sedan. Now, we’ve been all kinds of news ranging from an all new car emerging from the embattled car maker to even a tie up with Malaysian car firm Proton to bring in one of the smaller Protons to India. What most folks are missing here is Hindustan Motors itself has come out in the open and said that the “new” small car is going to be based on the Ambassador.
Now, the Ambassador is a platform that is half a decade old and one of the most apt cases to go into an automotive history museum. But Hindustan Motors doesn’t think so and hence we’ll have a Amby’s backside totally chopped off to result in a hatchback version and partially chopped off to result in a Ambassador Compact Sedan that will look like a sad example of the stately Ambassador. How else can you create a couple of cars in under six months of development time?
The car will be manufactured in the un-utilized capacity that HM has in it’s Uttarpara manufacturing facility in West Bengal. We, for our part, still think that Hindustan Motors should tie up with Proton and bring to India a small car something in the lines of the Proton Savvy Hatchback. This, perhaps could turn around the sinking ship that Hindustan Motors actually is at the moment. Anything else, would only be only akin to a severe lack of imagination.

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